Yesterday, Kantar World Panel released figures for the 12 weeks ending the 11th of September. The latest figures show that Dunnes Stores and Tesco now each account for 21.6% of the Irish grocery market. Dunnes has seen strong growth jumping a massive 6.3% to draw level with Tesco. Meanwhile, the market as a whole continues to grow at a rate of knots, up 3.7% on the same period last year.

David Berry, commercial director at Kantar, commented on the rise of Dunnes – “Larger trips have boosted sales for Dunnes, with the average spend increasing by €2.50 to €37.20 in the latest quarter, compared with the same time last year. Dunnes has successfully tempted shoppers to add more expensive items to their baskets, with the average price per item rising to €2.05 – an increase of 12% on last year.”

Although Tesco has seen value sales dropping 2.3%, their volume sales are actually up 1.9%. This gap is a symptom of their ‘Staying Down Prices’ strategy and the resulting lower average price point in Tesco stores.

SuperValu remains at the top of the list, commanding 22.4% of the market. They have maintained their position by posting, for a third consecutive month, a sales increase above 3% (3.1% to be exact) year on year. Figures show one of the reason for this continued growth is the addition of more items (on average) to shopper’s baskets every time they go shopping.

Commenting on the discounter’s performance in the market, David Berry said: “Lidl’s market share now stands at 11.7% – in line with last year – while sales increased by 4.5%. Three core categories have contributed most significantly to the strong performance, with produce, meat and bakery together accounting for €11 million of extra sales compared with last year. Lidl has also managed to increase the number of repeat visits its shoppers make, with the average customer returning 11 times over the past 12 weeks compared with fewer than 10 times last year…. Meanwhile sales growth for Aldi continues to improve, with market share increasing from 11.2% last year to 11.4% in the latest period.”